TikTok has become a new brand on the market SOCIAL MEDIA. Facebook, Instagram or Twitter have already become simply boring for many people. How long can you view photos of your friends? However, something new has come to social media and it's TikTok. Will TikTok be a hit? How does TikTok work? How many years has TikTok been there?
What is TikTok?
Popular nowadays TikTok was founded in 2016 in China under the name of Douyin. The current name TikTok appeared when the creator wanted to introduce this application to the foreign market. TikTok's success is based on the application Musical.lywhich had a similar function to Douyin, however, was more famous in the west. IN 2018, TikTok and Musical.ly have been combined into one application.
TikTok is currently one of the the most popular social media platforms in the world. In 2018, this social platform was available on 150 countries and 75 languages. In Poland, TikTok was downloaded about 2018 million times in 5,7, thus becoming a phenomenon similar to Facebook and Instagram.
TikTok how does it work?
TikTok is a combination Snapchat and Spotify. Snapchat allowed you to put fun filters on your photos and then share the edited photos with your friends. The same is true of TiKToku, which allows recording very short max 60 second videos. IN the music selected by the user is played in the background of these videos- most of the time they are popular hits, but players can also choose from older songs. The clip created by the user can be freely modified by adding selected effects, e.g. filters, stickers or other interesting effects.
How many years has TikTok been there?
Officially, the TikTok app is only available to people over the age of 13Unfortunately, the age of the user is not verified in any way. The user may post his own materials and watch the materials of other active people on the platform, but only after the age of 13. The user who wants to use the application must confirm that his age meets the terms of TikTok's regulations. If it is determined that the user is under the age of 13, the account will be closed.
The vast majority of TikTok explorers are people in in the range of 13-15 years (64,9%), as well as slightly older 15-18 years (15,1%). Users over the age of 22 are very traceable. Unfortunately, not a small group, as many as 17,6% are teenagers under the age of 13.
How to create an account on TikToku?
The first and most important step is installation of the application on the smartphone. The application is compatible not only with IOS, but also with Android. The next step is user registrationwhich is very intuitive. You can to register in 4 ways:
- by phone number or e-mail address
- profile on Google
After selecting the best registration method and confirming it with your phone number, you can personalize your TikToku account. Before you start recording videos, you should add some important information to your profile, such as:
- profile picture
- User Name
- Instagram and Youtoube
Before starting to create content on TikTok, it is worth running in the advanced settings tab analysis setting. Thanks to this, it is possible to schecking the number of views on a regular basis, hearts and the number of followers.
How do I log into my TikTok account?
Immediately after creating an account, it is worth starting your adventure with TikTok immediately. On the main page of the application, at the top (similarly to Facebook or Instagram), you can find videos of users not only observed, but also proposed (the more videos the user views, engages, and thus receives better recommendations). TikTok, like other social networking sites, works on the principle of an algorithm for displaying content. Unlike Instastory (Instagram Stories)
On the right side of the content created on TikTok, you can see the statistics of the content creator and the content itself, i.e. you can go to the user's profile and, for example, start observing him. The number of likes, comments and shares is also displayed on the right.
At the bottom of the movie you can find the name of the effect used, the description of the movie, hashtags (similar to those on Instagram) and a field of possibilities marking not only other users by @ monkey, but also the songs that were used in the film. On the right side you can find button (similar to vinyl)which, when pressed, takes the user to all available TikTok content created with that particular song.
The menu bar appears at the very bottom of the application screenwhich takes you to the page main app, discover section (similar to explore on Instagram), button for adding and creating new content, messages and notifications, going to the user profile.
The user profile is very similar to the user profile on Instagram. On the TikToka user profile can be found profile photo, username and information whether the profile has been verified. On the profile, you can also find the statistics of likes of all added content and the number of followers and profiles by a given user.
TikTok has become a favorite channel for teens. Thanks to its increasing popularity, it can become a great competition for Facebook and Instagram, and thus a good place for advertisers.