What is a mailing list and how to set one up


Mailing list for many it is still a great unknown. As it turns out, it is extremely useful and worth taking a look at. What is it and what is it for?

What is a mailing list?

For many people, the mailing list is a thing of the past. Especially now, when social media is everywhere. As it turns out, such thinking is wrong. According to the research, mailing is still an extremely important element of any strategy and if we want to reach a wide range of customers, we must not neglect it.

Until recently mailing lists were used to send single notifications about various promotions. Currently, it is a tool that is designed to warm relationships, maintain contact, and only at the very end comes the sales aspect. But what is a mailing list really? It allows us to collect many contacts on one list, which will then be available to us only under one e-mail address. Thanks to this solution, we will be able to reach a specific group of recipients very quickly.

How To Make A Good Mailing List?

We have to start from scratch. What does it mean? At the very beginning, you need to plan the right strategy, take care of all the details and only then can we start creating our mailing list from scratch. We must remember that the contacts on it must be really interested in what we do.

Some people argue that the larger the mailing list, the better. This is partly true, but only if the contacts we have are actually interested in our business. A database of 100 addresses that are clueless about our activities is worth much less than the 000 people who are actually interested in our work. Therefore, you should focus on quality, not quantity. It is worth using extra-curricular verification when trying to join the list in order to obtain verified recipients.

What is the mailing list for?

A mailing list has many uses that positively affect the operation of many companies. The first is to simply disseminate relevant information to specific customer groups.

In addition, we have the ability to send messages to employees from specific departments. Performing one single operation that will make us able contact with many recipients, greatly simplifies our work and accelerates it.

Mailing tools

There is a small problem here, as there is no clear-cut system to recommend. It is worth testing a few of them and choosing something that suits us. After all, the most important thing is that a given solution does not cause problems with the implementation and the service itself. MailChimp may be one of the options. Its free version allows us to have a maximum of 2000 subscribers and to send 12 emails within 000 days. Paid versions start with 30 subscribers, but with no email limit. It is a very recognizable brand when it comes to systems in the mailing industry in the world, so it's worth taking a closer look.

If we do not like the previous proposal, we can choose the one recommended by many active Campaign. It offers very large options for automation and multi-task planning, but its price is not the lowest. The most basic plan, which includes 1000 addresses, costs $ 29 or over PLN 100 per month. It is quite an advanced system, so at the very beginning it is worth trying free solutions, such as the above-mentioned MailChimp.


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